Insights – Bureau For 360 Research and Innovation

About BRI360 Insights

BRI360 Insights is the market and consumer research arm of Bureau for 360 Research and Innovation Ltd (BRI360), a Ghana-based research, monitoring, evaluation and learning (MEL), data and analytics firm. We help brands, agencies and businesses understand the people they serve, so that marketing, product and communication decisions rest on evidence rather than assumption.
BRI360 Insights brings more than 11 years of primary research, fieldwork management, analysis and reporting across Ghana and West Africa to commercial questions. Our team combines strong local contextual knowledge with research methods and standards proven at international research agencies, including Kantar.

years of research, fieldwork and reporting

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regions of Ghana covered by our field network

trained interviewers, recruiters and moderators

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working days for a typical concept test

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What We Believe

Every marketing decision is a bet on people. We help you understand them before you place it.

Consumers in Ghana switch languages, brands and channels in a single day. Knowing what they notice, believe and do is the difference between a launch that lands and one that is forgotten. Our role is to reduce the risk in marketing decisions by grounding them in what local consumers actually understand and do.

Our Values

Value	What it means for you
Curious	We want to understand why people choose what they choose, not just what they say they choose.
Rigorous	Recruitment, fieldwork and analysis follow documented quality controls, so you can stand behind the findings.
Practical	Every study ends in clear, prioritised recommendations linked to the decision you need to make.

Our Relationship with BRI360

BRI360 Insights draws directly on BRI360’s established research platform. BRI360 has delivered baseline, midline and endline evaluations, household censuses, market assessments, behaviour-change and beneficiary-experience studies for organisations including the Mastercard Foundation, FCDO, AGRA, Right To Play, Plan International Ghana, AfriKids, the Education Outcomes Fund and NaCCA. This gives BRI360 Insights proven depth in managing multi-stakeholder, deadline-driven research at national scale.

Why Clients Choose BRI360 Insights

Clients choose us for reach, speed and quality they can plan around.

Differentiator	What we offer
National Field Reach	Interviewer presence in all 16 regions of Ghana, with a network of more than 180 trained interviewers, recruiters and moderators.
Speed	A typical qualitative concept test runs from written approval and receipt of final stimulus to debrief in 10–15 working days.
In-house Fieldwork And Data Processing	CAPI and tablet data collection, transcription, data processing and analysis are done under one roof, giving full control of quality and timelines.
Local languages, English outputs	Moderation in English and Ghanaian languages, simultaneous English interpretation for observers, and full English transcripts and translations.
International Agency Standards	Leadership trained within Kantar and other international research organisations, applying global standards to local questions.
One Accountable Lead	A senior project lead stays with each client from kick-off to debrief, so nothing is lost between the brief and the recommendations.

Our Solutions

We offer solutions across the marketing cycle, from understanding consumers to testing the ideas you put in front of them. Table 3 summarises our six solution areas and the business questions each one answers.

Solution area	What we deliver	Questions we help answer
National Field Reach	Interviewer presence in all 16 regions of Ghana, with a network of more than 180 trained interviewers, recruiters and moderators.	Interviewer presence in all 16 regions of Ghana, with a network of more than 180 trained interviewers, recruiters and moderators.
Speed	A typical qualitative concept test runs from written approval and receipt of final stimulus to debrief in 10–15 working days.	A typical qualitative concept test runs from written approval and receipt of final stimulus to debrief in 10–15 working days.
In-house Fieldwork And Data Processing	CAPI and tablet data collection, transcription, data processing and analysis are done under one roof, giving full control of quality and timelines.	CAPI and tablet data collection, transcription, data processing and analysis are done under one roof, giving full control of quality and timelines.
Local languages, English outputs	Moderation in English and Ghanaian languages, simultaneous English interpretation for observers, and full English transcripts and translations.	Moderation in English and Ghanaian languages, simultaneous English interpretation for observers, and full English transcripts and translations.
International Agency Standards	Leadership trained within Kantar and other international research organisations, applying global standards to local questions.	Leadership trained within Kantar and other international research organisations, applying global standards to local questions.
One Accountable Lead	A senior project lead stays with each client from kick-off to debrief, so nothing is lost between the brief and the recommendations.	A senior project lead stays with each client from kick-off to debrief, so nothing is lost between the brief and the recommendations.

Our Research Methods

Qualitative Research

Qualitative research is our lead offer: hearing what people mean, not just what they say. We separate spontaneous interpretation from understanding reached only after explanation, which is central to judging whether a concept, advertisement or label will work in real purchase settings.

Method	Description
Focus Group Discussions	In-person and online groups with observer facilities, audio recording and note-takers
In-depth And Key Informant Interviews	One-to-one interviews with consumers, retailers and decision-makers, with audio recording and note-takers
Stimulus-based testing	Sequential monadic exposure of concepts, advertisements and labels, with structured probing
Co-Creation And Ideation Workshops	Facilitated sessions with consumers and client teams to generate and refine ideas
Ethnography And Accompanied Journeys	Observation in homes, markets and on the move to understand behaviour in context

What you get from every qualitative study

Screeners and discussion guides agreed with you before fieldwork
Moderation in English and Ghanaian languages
Simultaneous English interpretation for observers
Full English transcripts and translations
A topline within days of the last session, and a debrief with clear actions

Quantitative Research and Analytics

Our quantitative work delivers numbers you can stand behind. BRI360 has run large household censuses and surveys, for example across 200 communities in 20 districts of northern Ghana, so quantitative scale is proven.

Stage	What we do
Collect	Face-to-face CAPI on tablets, telephone (CATI) and online surveys; household, intercept and business samples nationwide
Analyse	Synthesis, weighting, cross-tabulation, segmentation and driver analysis in Stata, SPSS and R
Track And show	Brand and customer trackers, retail audits and interactive Power BI dashboards

What you get from every qualitative study

Screeners and discussion guides agreed with you before fieldwork
Moderation in English and Ghanaian languages
Simultaneous English interpretation for observers
Full English transcripts and translations
A topline within days of the last session, and a debrief with clear actions

Built-in Data Quality

Every quantitative study includes logic checks in each digital form, GPS and time stamps on interviews, supervisor back-checks and daily data quality dashboards, with feedback to field teams within 24 hours.